The Challenge:
The Velma V. Morrison Center for the Performing Arts at Boise State University needed to install a digital display in its lobby to engage, inform, and entertain patrons before, during, and after shows. The challenge they faced was creating an informative yet enjoyable visual experience for the center’s guests while ensuring seamless integration within their facility design, all while keeping their total cost of ownership low.

The Solution:
NanoLumens designed, built, and delivered a 6-foot tall by 11-foot wide NanoSlim 4-millimeter LED display that complements the existing lobby décor, while adding a subtle, yet modern, technological design element. Boise State selected NanoLumens for their project because of their ability to deliver displays that are ultra-lightweight and slim, and provide vibrant, high-resolution images from all viewing angles.

The NanoLumens display is now installed and operational in the lobby of the Velma V. Morrison Center for the Performing Arts, which sees thousands of theater patrons annually, giving Boise State the opportunity to promote shows, campus-wide events, student and faculty visual art, and important campus-related information. The NanoLumens display maintains Boise State’s effort to not only utilize a marketing tool, but also communicate their mission to the Boise community.

Products Used:
6-feet tall by 11-feet wide NanoSlim 4-millimeter LED Display About the Velma V. Morrison Center For The Performing Arts: Located on the campus of Boise State University, the 2,037-seat Velma V. Morrison Center for the Performing Arts is Idaho’s premier performing arts center. Nestled on the banks of the Boise River, with a panoramic view of the city, parks and foothills, the Center’s 10-story stage house is a recognizable fixture of the Capitol’s picturesque skyline. The realization of a life-long dream of Harry W. Morrison, and championed by his widow, Velma, the Center opened its doors on April 7, 1984. Today the Center is recognized as a major destination for arts and culture, annually hosting hundreds of live entertainment and arts education offerings that serve to enrich the lives of patrons of all ages. As a Boise State affiliate, the Center is a non-profit the organization supported by ticket sales, facility rentals, donations and the generous support of the Morrison Center Endowment Foundation, Inc. For more information on programs, or to find out how you can play an active role in the Center’s ongoing success as a donor or volunteer, please visit:

About NanoLumens:
NanoLumens displays are extremely slim, ultra-lightweight, energy-efficient, and feature a bright, seamless, high-resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. The company’s patented display technology promises to transform the way marketers engage their customers in every type of trade show, retail, hospitality, stadium, arena, transportation, and public event environment. All NanoLumens displays accept input from nearly any device or content management system. There is no need for special software, hardware or special personnel to display content beautifully. With a profile of only a few inches and operating with nearly zero heat or noise, the NanoSlim DS and NanoFlex DS series can be installed on virtually any surface without being obtrusive, adding the ‘WOW’ factor to any indoor or outdoor environment without taking up precious space.