The growth of Millennials has an impact on the overall advertisement industry with mobile ad spend expected to grow by 50% YOY in 2016 at $40.5B. In addition, over half of U.S. companies are using digital signage for marketing / messaging, with 8 in 10 digital signage recipients “very satisfied” with the experience. Transforming OOH signage to complement and extend the consumers digital touch points is key for our industry to reach the pinnacle of visualization.
Click here to discover more about our Performance Product Series